• Let us help you find your voice...

    and then AMPLIFY it.

  • What We Do

    Strategy

    Understand your brand and build your reputation

    We support businesses to articulate their objectives and key points of difference, identify important stakeholders, understand risks and competition and develop tailored road maps to thrive within their industry.

    Communications

    Purposeful messaging consistent with your brand

    We develop targeted, concise and sophisticated communications and marketing materials to achieve your communications objectives and support your engagement or change management strategies. From simple editing and proofreading to developing publications from scratch, from media relations to social media and content marketing, we have all your communications bases covered.

    Engagement

    Authentic engagement with your key stakeholders

    We are experts in identifying and engaging with stakeholders, both internal and external. We take the time to understand your audience, establish your channels and ensure that all communications and engagement activities are relevant, targeted and strategic. From stakeholder identification and mapping to the facilitation of small and large engagement sessions, we can ensure your key messages are spot on and being heard by the right people.

  • syntropy syn·tro·py n.

    1.  The tendency towards energy concentration, order, organisation and life. 
    2. The psychological state of wholesome association with others.
    3. A number of similar structures inclined in one general direction.

  • Profiles

    We've got a top notch team!

    Jonathan Shirley

    Principal - Business and Strategy

    With a career spanning four continents, from small family businesses through to large corporations, and with experience across both consultant and client sides, Jonathan has the skills and experience to add significant value to businesses seeking transformation and change. His understanding of strategy coupled with his project management expertise and leadership skills have supported the co-founding of two businesses, Syntropy and Mammojo. Jonathan is degree qualified in Engineering (Civil) with a Masters in Science (Management) from UCD (Dublin), a Graduate Certificate in Business Administration from QUT and an altMBA from Seth Godin's legendary school of transformation. Jonathan has a particular interest in supporting start ups and businesses wishing to grow.

    Melita Shirley

    Principal - Communications and Engagement

    A brand and reputation specialist, adept at communication, engagement, change management, positioning and strategy, Melita's writing and editing skills are second to none. She is a natural at engaging with stakeholders at all levels and crafts and executes innovative and intelligent communication and engagement plans time after time. Her career has seen her occupy key advisory and delivery roles spanning media, health, mining and oil and gas. Degree qualified in Journalism (UQ) with a Masters in Business (Public Relations) from QUT, IAP2 and EOP2 qualified, Melita will get your message on point, every time. Melita has special interests in social enterprise and community development projects.